Endorsements

AIH Endorsements

Independent. Trusted. Professionally Assessed.

An AIH Endorsement provides organisations with the opportunity to demonstrate that their product or service has been independently assessed by the Australian Institute of Horticulture (AIH) for its relevance to the horticultural profession and its alignment with AIH’s charitable purpose, values and commitment to professional excellence.

An endorsement by AIH recognises products and services that support horticultural practice, education, sustainability, environmental stewardship and the advancement of Australia’s horticultural industry. Endorsements are available to organisations whose products or services deliver genuine value to horticultural professionals, industry, education or the wider community.
An AIH Endorsement is a commercial agreement and forms part of the Institute’s commitment to building partnerships that support Plants, People and Planet while generating income to further AIH’s charitable objectives.

What is an AIH Paid Endorsement?

A Paid Endorsement is a formal agreement under which AIH recommends, promotes or approves a specific product or service in exchange for an endorsement fee or other agreed consideration. Every endorsement is independently assessed before approval to ensure it aligns with AIH’s objectives and governance requirements.

An endorsement may include:

Permission to use the AIH Endorsement logo in accordance with the endorsement agreement;

Promotion through AIH publications, newsletters, website and social media;

Recognition at AIH events where appropriate;

Collaborative promotional opportunities agreed between AIH and the endorsed organisation.

Why Seek an AIH Endorsement?

An AIH Endorsement demonstrates that your organisation values professional standards and wishes to work alongside Australia’s leading professional horticultural institute.

Endorsed organisations benefit from:

Association with an independent professional organisation;

Increased credibility within the horticultural industry;

Exposure to AIH members and the wider horticultural community;

Opportunities to promote products and services through AIH communication channels;

Alignment with sustainable horticultural practice and professional excellence.

Sponsorship, Endorsement, or Corporate Membership

Sponsorship

Sponsors provide financial or in-kind support for AIH programs, events or initiatives.
Sponsorship recognises the contribution made to AIH but does not constitute endorsement of the sponsor’s products or services.

Paid Endorsements

Paid Endorsements relate specifically to identified products or services that have successfully completed AIH’s independent assessment process and entered into a formal endorsement agreement.
Only products or services approved through this process may be promoted as AIH Endorsed.

A Paid Endorsement is considered advertising for the purposes of Australian Consumer Law. ACCC Act (2010); Receives payment for endorsement of products and services; Allows use of its name, logo, or reputation in promotional material; Publishes or communicates endorsements in any format.

Corporate Membership

AIH Corporate Membership and AIH Corporate Professional Membership provide organisations with a formal relationship with the Institute and demonstrate support for Australia’s horticultural profession.
Corporate membership does not include endorsement of products or services.
Corporate Professional Membership additionally enables organisations to provide Organisation-Sponsored Professional Memberships for eligible employees or teaching staff who meet the criteria for AIH Horticulturist or Registered Horticulturist (RH) membership while they remain employed by the organisation.

Discuss an AIH Endorsement

If you believe your product or service would benefit Australia’s horticultural profession, we invite you to discuss an AIH Endorsement with us. For a confidential discussion, please contact:
Mr Alan Burnell
President
Australian Institute of Horticulture
Mobile: +61 407 458 142 Endorsements

Governance and Compliance

The Australian Institute of Horticulture is a registered charity with the Australian Charities and Not-for-profits Commission (ACNC).
Endorsement activities are conducted in accordance with:
the Australian Charities and Not-for-profits Commission Act 2012 (Cth); the Charities Act 2013 (Cth); the Competition and Consumer Act 2010 (Cth) and the Australian Consumer Law;
relevant guidance issued by the Australian Competition and Consumer Commission and Australian Securities and Investments Commission;
the AIH Rules of Incorporation, AIH Governance framework and AIH Code of Ethics.
Revenue generated through endorsement agreements is applied solely to further AIH’s charitable purpose of advancing horticulture through education, professional development, research and public benefit.

Our Commitment

As a registered charity, AIH applies a rigorous assessment process before entering into any endorsement agreement. AIH Endorsements do not represent regulatory approval, certification or a guarantee of product performance.

Each proposal is evaluated to ensure it:

Supports AIH’s charitable purpose;

Aligns with the Institute’s values and professional standards;

Provides value to the horticultural profession;

Complies with relevant Australian legislation and AIH governance requirements;

Is clearly disclosed as a paid commercial arrangement.

Endorsements

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